Image-building and name recognition.
Sherman Think Tank worked with what was later termed “the creative dream team” to launch Ryan Specialty Group. In addition to the holding company (RSG), we created names, logos, advertising and marketing communications for each of 11+ specialty MGA/MGUs. Within 2 years, using extensive trade press advertising and marketing communications, the group of 11+ specialty MGA/MGUs comprising RSG built name recognition for their unique, individual brands through highly effective advertising and marketing communications.
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RSG “Providing Specialty Risk Solutions is No Small Task”
RSG “Not All Risks are Black and White”
RSG “Complex Risks Require Innovative Thinking”