A star is born.
To differentiate Daylight Transport, a coast-to-coast trucking firm located in LA from other trucking firms, Sherman Think Tank created a soap opera “The Daylight of Our Lives”, a direct mail campaign to show how Daylight Transport solved shipping challenges for its clients. After the first mailing, clients called Daylight Transport to find out “What happened to Kim? Did the shipment arrive on time?” A unique “soap opera” turned shipping clerks—and Daylight Transport—into stars.
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